Just watched the clip
2nd viewing
Woman with tatty grey hair and no makeup, general cheap wedding ring >> not rich
Blonde beautiful slim woman, makeup, typical womanly characteristics >> sex object- big chunky diamond wedding ring >> symbol of wealth
Middle aged man in suit, way he holds himself- speech and home, whiskey>> rich man >> alpha male
Man smoking, raggedy casual clothes and appearance >> working class
Blonde woman is helpless, careless, desperate>> vulnerable
Blonde man in suit in shop is well dressed, casual speech >> quick to money, laid back, confident >> set up finding the ring >> expectant, knows how to play a person to get what he wants
Man fixing alarm >> scatty, paranoid, bad teeth! casual dress >> working class- is working for rich man and maybe trying to prove his worth
Shop owner/ worker is well presented but only interested in the look of the customer as to whether or not they can buy the products
If shopper has to ask for price whilst browsing they are not worth getting served or are in the wrong place
The shop owner is desperate for money and attempts to manipulate the man to give him the ring
3rd viewing
The close up and centre shot on rich woman shows power and dominance
Close ups on the poorer woman shares shot with shop owner >> poor woman
Her voice is very seductive, provocative>> shows stereotypical womanly interest in fashion and clothes
The important conversation, whiskey, old style home is a typical assumption association with "real men"
When she speaks to the camera it shows her mischievousness but when speaking to the shop owner it shows a different side to her facade that she is vulnerable and needs the help of a man>> trickery >>prowress >> she is dominant- she owns the scene
The use of close ups in the scenes when speaking gives a personal relatable feel to empathise with the characters
The music connotes the set up of the scene that there is going to be mystery, mischievousness and negotiation
The fact the woman has a hair appointment straight after adds to the typical stereotype of a woman's interests and hobbies
She says she will pay £5000 pounds to the finder of her ring which gives the impression that she has so much money that she doesn't know what to do with it and uses that as her power and manipulation
4th viewing
The music sets up the poor woman with the eery suspense filled music and then goes silent as the sudden realisation that the woman cannot buy it sets in, then the music starts back up with the rich woman showing - the shop owner is interested in this woman as she is clearly a potential buyer
The close ups of the men portrays the intimate relationship and the importance of the conversation
The quick snappy camera shots emphasises the panic of the woman's frantic mind
The man fixing the alarm seems to be a friend of the wealth man and rather rich himself but more laid back with his presentation
The long shot of the men shows the vastness of the lounger and that they have men waiting upon the >> the lively joyful relaxed music adds to the atmosphere to the scene
The shop owner has an almost feminine characteristics in the way he presents himself- his voice isn't the deep set of a typical man >> post masculine male
The woman at the end is the same rich woman but with different hair>> shows that she wore a disguise to set up the trickery for the money
>> the way she is ironic about the money shows her power and that she is used to things playing out the way she planned and how she wants it to
Essay
The blonde rich woman is presented to the audience as a sex object which is clearly outlined by her provocative voice, body language and the way she looks with her silky blonde hair, made up features, slim curvaceous body and the way she acts when trying on the expensive dress. However, when she 'loses her ring' she is shown to be a damsel in distress as she is frantically looking around, and looking for help from the shop owner that is in fact a man; showing how woman usually need the help of a man but then strays from this stereotype when she manipulates him to find her ring using her wealth. At the end of the clip it shows the same woman but with a different hair cut and hair colour in a business suit- this shows she used a disguise and obviously set the shop owner up. Her dominance within this snippet is adamant as she uses an ironic voice asking her co worker 'how much' showing that she is used to things happening the way she plans and falling into her hands; the way she holds herself is very confident which adds her air of superiority over her co worker. The camera shots used position her as either a mid or close up shot but she is often the centre of the shot which adds the facts that she holds the power: when she is setting up the male shop owner and when she receives the money as herself. A typical stereptype of a woman is that her interests and hobbies includes shopping, fashion, beauty etc and the fact that she is shopping in a high end store and then has a supposed hair dressers appointment straight after reinforces the typical interests of a woman and that they have all the time in the day to spend their partner's money and don't have a job themselves. The music used when she is present in the scene is almost an eery mischievousness, building the mystery of who she is and what she is doing.
The male shop owner is presented as a post masculine male as his body language and voice do not conform to the typical stereotype of a male character. His voice is not as deep set and has a womanly lilt reinforcing his body language as airy, inferring that he is most likely homosexual. His character is obviously greedy for money as when the woman offers £5000 to the finder of the ring he is eager to do as she asks, however when the male shopper 'finds the ring' he tries to manipulate him to give him the ring and distract him from the fact that there is a reward to collect; he does not succeed at this as he has to pay the shopper to give him the ring. As a shop owner in a high end market he is only looking for a potential customer so if they ask for the price before trying the clothing on, they are in the wrong place and should not be served; this is what happens to the working class middle aged lady looking for a nice dress for her daughter's wedding, however when she mentions the word 'nice' the shop owner is immediately offended as that word is not usually associated with their market and makes the woman feel uncomfortable enough and out of her comfort zone as to leave the shop. Nevertheless , the way this woman is dressed is 'normal' and not that expensive as if she has gone to a department store rather than a labelled brand designer store, also her average wedding ring and tatty grey hair give the air that she does not earn that much money and does not usually concern herself to go into a high end designer store and this is automatically revealed as soon as she is in the store as she appears uncomfortable and not sure what to do. The camera shots used are close up as if for the audience to relate to her but she is to the side of the shot and often shares the shot with the other characters showing her subordinate character. On the other hand the blonde rich woman had a huge diamanté wedding ring, expensive silky haircut, well presented and in an expensive looking suit which peaked the shop owner's interest immediately as she was an obvious potential customer. Moreover when she mentions a designer's name it is clear that she is a regular customer in these kinds of stores and will get looked after well.
The middle aged man in the expensive suit, smoking cigars and drinking whiskey is portrayed to be the alpha male due to his confident and charismatic air to the way he acts; his diction is well spoken which reinforces the old school English man- the fact that he is in a huge lounge with the design of the olden days emphasises the 'old school' persona to him. Also the close ups centre him within the shot but also use a slight low angle to reinforce his power when in the shot with the younger man. The young man next to him in casual middle class clothing also makes the comparison between the two men; the young man has more of a 'common' diction and not as clean and well presented as the wealthier man. He is seen to be as either a friend, colleague or even a son but it would make more sense to the way they are both acting with one another than the young man is the son and may refuse any help in way of money from his father or he hides his wealth within a 'normal' exterior. The jazz music gives a joyful, carefree atmosphere and gives their conversation a more lighter and fun touch. The long shot that is used when showing the scene again reveals a bar behind them and waiters within the home serving them; there is also a doorway which leads to another vast room so this reinstates that the home is enormous. The lighting is a sort of dim brightness which adds to the mood of the 'reunion' type scene.
The man fixing the alarm first appeared to be working as some sort of electrician but on further inspection seems to be the friend of the wealthy man and giving him a free helping hand with the alarm. His white button up shirt is undone on the top two and wears jeans which gives his a smart casual look, his scruffy hair is wispy and messy, his teeth are yellow and crooked which could mean he is well off with his money but does not need to spend it all at once and make a show of it through the way he looks. His body language gives the audience an insight that he is rather paranoid and scatty. The camera is still and keeps a medium shot throughout his clip allowing us to see that he attempting to fix the alarm, on the phone to the wealthy man and looking around warily. There is no music within his scene which gives a serene and concentrated atmosphere and allows us to hear his conversation on the phone. His diction is 'common' which may give an alternate interpretation that he is a working class man that has to wear a shirt for his job but does not actually feel comfortable in it.
