Homework

Task 1

He is making music by using an app, which creates different sounds when selected buttons are clicked on.

Madeon 

Madeon is a French house/electro house/nu-disco/pop producer from France.

When he created the track pop culture he was 16. 

He is making the music by using an app called launchpad and idaft, it allows somebody to make music by selecting different buttons which make different sounds. 

He gets his music out by using launchpad and radio stations.

Madeon has a fairly big audience due to his songs being on YouTube.

His audience is from twitter, lauchpad, his website and YouTube.

A prosumer is somebody who creates music but also consumes music.

Music Piracy

How do institutions sell their products to audiences in contemporary media?
List three methods.
-music videos
-tours
-posters

To understand the effects of music piracy for institutions and audiences

music industry revenue streams
-radio advertising revenue
-live music sector
-music retail sector (amazon, hmv, itunes)
-licensing of music to third parties (spotify)

To understand the effect of music piracy on institutions and audiences

95% of music downloads are unauthorised
71% of users increasing their illicit downloads cite high prices as the reason
84% of illicit downloads think artists deserve to be paid
Solution: lower song price and raise artist compensation transparency

What is the effect of piracy?

-the music industry is still losing out to internet pirates on a huge scale, with an estimated 95% of music available online being downloaded illegally
-the industry is 'transforming' its business models, turning to marketing ideas such as Radiohead's 'pay what you like' album in Rainbows and Coldplay's move to give away tracks to promote their album.
-in the UK market alone, the record industry lost £180m last year and will lose more than £1bn by the end of 2013.

"It's a trend... about a new democracy of ideas and information, about changing notions of authority, about the releasing of individual creativity"
Alan Rusbridger, Editor-in-cheif of The Guardian

Article:
Independent Swin Upstream
As streaming services increase their share of the overall market, their royalty payments have come under scrutiny from artists and record labels.
Spotify said it paid out about $500 million in royalties in 2013, according to numbers it released in December. The company likes to focus on that big number instead of ow it breaks down: .6 to .84 cents every time a song is played. It doesn't pay a set amount per stream, but uses a more complicated formula based on what percentage of spotify's total monthly streams an artist represents.
the comany cites an example of a 'global hit album' earning $245,000 in a month, but that's for a top seller. A mid-level artist could do tens of thousands of streams in a month and maybe see a few hundred bucks for it. Mulligan's report notes that some independent artists do crack that 1% but it's not easy.
No danger for major labels
The numbers tell different stories here: the rise of streaming and increase in total artist sound like music to musicians' ears. but they're not in the 1% tey may be singing the blues the next time they open their royalty checks.
on the other hand, the major labels, universal music group, sony and warner music group, don't appear to be in danger of losing their market share as downloads decrease and more users to streaming.

Writing Task

How do institutions sell their products to audiences in contemporary media?
include:
-traditional sales
-digital
-combatting piracy
-streaming
-paragraph on domino

Example:
In contemporary media practise institutions such as SONY are forced to think of new ways to sell their products in order to avoid online piracy. In December 2011 SONY, via their offprint label columbia, released Beyonce's self-titled album online with no previous marketing. This meant that material was not leaked online and exposed to illegal downloads. It also meant that material media interest was generated due to the unusual release pattern which in turn generated extra sales. However, reports have shown that Beyonce's album was still illegally downloaded 240,000 times costing SONY £2.5million. This would suggest that even the largest conglomerates are unable to avoid piracy despite adapting the methods in which they sell their products.
Explanation/ analysis/ argument (20 marks)
Use of examples (20 marks)
Use of terminology (10 marks)

Questions for video

Favourite artist?

How do u find out about new music?

What type of consumer are you?

Where is ur music collection?

Do u feel connection with the artists?

What are ur guilty pleasures? 

Reason for consumption habits?

Trend of music?

What is ur favourite artist?

Websites, apps etc?

Notes

What is a record label?
-A record label owns many artists through contracts and is responsible for the production, distribution and exhibition, however depending upon whether the label is horizontally or vertically integrated depends upon whether they get the whole process cheaper or not due to how much they own.

cross-media convergence: when two or more medias come together.

What is Digi-modernism?
-Digi-modernism is the revised name for what used to be called pseudo-modernism. It is the cultural effects of new technologies. it is the impact of computerisation on texts and the arts. its a whole new cultural paradigm, the successor to post modernism which bit the dust around the turn of the Millennium.

-Alan Kirby's blog portrays his thoughts and opinions on the subject of Digi-modernism from here to publication day and beyond.
http://www.alanfkirby.com/blog.html

Notes

To analyse how online music changed 'old' model

To apply terms to case studies [sony/SYCO/indie labels]

it define and categorise the above terms 

Synergy

Vertical integration

Horizontal integration

Conglomerate

The majors (the big 3) 

Indies

Oligolopy

Production

Distribution

Exchange

How has online music changed this [PDE] for institutions?

Prosumer

Fans giving feedback /involved in the process??

New players in the game?

Major labels have more money and more of the huge artists- put contracts in where they tie their artists down.

Sony is a major label

Artists would rather be signed to indie labels so they have freedom to be a creative artist

People that make their own music and do not sign to a record label

The audience is a vital part of who is signed due to views on the internet

The money brought into the record labels help with the new artists 

Formulaic music is made cause they know it is going to sell- can't take a risk - they cannot afford to take a risk

Due to young people pirating music the money is not going into the record label meaning they cannot afford to be creative

Sony owns SYCO >> tv shows >> record label >> one direction << synergy

Making music visual >> eg. Beyoncé music video 

EMI was bought out due to the fact they tried to prosecute piracy pirates

Sony makes films and put their own music into the soundtrack

Adele is signed to a British independent label and was the biggest selling artist of 2012 which means they are using the internet it their advantage and are the better option

Audience are paying for the life experience 

Monopoly- when one thing owns everything

Music does not exist for the people it is there to make money out of the people 

Oligopoly- everything owned by a few 

Need to have a case study for an independent label for exam - preferably UK

Dance records- ministry of sound>> vertically integrated 

Produce own music>> own a nightclub 

Horizontally integrated means that you own more than one thing in either production, distribution or exhibition >> games, films, music, etc.

Ed sheeran's record label made it's own music video which means it is horizontally integrated

Being both vertically and horizontally integrated means the record label can produce for cheaper as you own everything 

Piracy costs record labels millions per year

Controversial language in films cost thousands 

Being vertically integrated means you have more control over your artist 

Synergy means the record label owns a tv show and advertise their music through the show

Major labels are multinational, they are vertically and horizontally integrated and have the most power.

Independent labels are becoming more vertically and horizontally integrated due to the internet allowing them to promote their music globally meaning a wider audience. And artists prefer to sign up to these labels as they are allowed creative freedom.

Next lesson

Lesson 4.4.3 PDE and monopoly 

MP3 songs download x5 

Prosumer- made by general people

Crawford Clip

The beginning clip of Cranford shows a young boy, not much older than thirteen clutching something wrapped up as he walks through a woods. 

From looking at the character the first thing I notice is his costume. The young boys costume is quite bland and simple, it's an off toned colour showing that it hasn't been washed. I also noticed that the boy isn't wearing any shoes, this shows he comes from a lower class family who can't afford to buy simple necessities.

Cranford is set in a small village, in a past century. From looking at the characters costumes and appearance you can see they are very dirty. The location also shows that the family are not very well off. The dull lighting within the room makes it seem more dirty, there also isn't any props in the background when the characters are speaking. Because of this it shows the family don't have much money, and it's possible that it's difficult for the parents to provide food and shelter for their children. 

When the underprivileged family are in their home, the soundtrack and foley brings to light they are quite poor. When the young boy walks into his house you can hear the slight sound of a door creaking. This shows that the house is old, even though a slightly creaking door is a minute issue, it still expresses to the audience that the family can't afford to fix things.

The soundtrack throughout the clip is quite slow and peaceful and matches well with the clip. When the soundtrack is playing you can hear a non-diegetic sound of animals, this shows there is a farm near by.

When the young boy is taken by the man who's land he had been trespassing on, his facial expressions show worry. I can see this from the close up shot. 

From this scene I also notice that the young boy would like to better himself, I get this from his dialogue. "I wouldn't mind an office, I like how everything is covered in words." This shows he'd like an education.

The sequence shows a higher class family, who are very privileged. The family all have horses and carts which shows they are very well off.

Independent and major record labels

Domino Recording Company is an independent record label based in London which was founded in 1993 by Laurence Bell and his partner Jacqui Rice.

They established American rock and unusual British music which marginalised during the Britpop era but the steady streaming of new signings gave the label increasing credibility. 

Simply Red made his own independent record label called simplyred.com as he was fed up with the way sony was taking all the money which revolutionised the way music was consumed by the demographic. 

SYCO is a major record label founded by Simon Cowell in 2002 in the UK. It is a subsidiary of SYCO entertainment. This company owns artists such as Little Mix, James Arthur and Susan Boyle and used to own artists such as Garith Gates and George Sampson. 

EMI was a major British multinational music recording and publishing company but was bought over by Sony. They owned artists such as The Beatles, Eliza Doolittle, Gorillaz and 30 seconds to Mars. 

Hotel Babylon Essay

The hotel Babylon clip shows how all the workers are treated as equal humans at the hotel and are not treated any differently due to their race. All the workers have an importance, even though some of the talent is hidden from their colleagues.

The beginning part of hotel Babylon shows that the location the clip is set in is an expensive hotel, possibly based in the heart of London. The costume that the main characters wear in the foyer are business based costumes. With both the males and females having a neat appearance, with the males costumes being smart suits and the females costume being a blazers, blouses and skirts.
The soundtrack becomes to a higher and louder tone as the suit dressed immigration officer reaches the front desk of the hotel. The panic and concern is highlighted as they start to warn staff that immigration has arrived.
The characters that work in the main foyer are shown with prominence and importance as the immigration ignore them as they pass through the hotel.
The clip also shows how all the employees care for each other, there body language becomes tensed, uncomfortable, and worried as the immigration officers enter the building. This shows the audience that they look at each other as individuals and equals.

I think the most important clip with in hotel Babylon is when all of the workers that are seen as illegal immigrates are hiding in a closet. The camera shows they're vulnerable and scared, the camera isn't steady and shows the characters with fast movements. This expresses how they're feeling emotional and  shows the worry that is whirling around their heads.
When one of the workers has a health issue and faints from having low blood sugar, her colleague rushes to assist and help her out. From his dialogue it shows that he is in a job that he is over qualified for. "I wasn't always a cleaner." it shows the audience that he had a higher powered job before he became a cleaner, possibly could of been a doctor. It shows he has determination to make something of his life and provided for his family, which is why he moved to the UK to get a better life.
The lighting in the clip is dark, expressing the fear the characters are having, possibly showing the darkness they feel from the fear of having to go back to somewhere that is unsafe to live.
The props, mops and buckets, hoovers and the dirty costumes that are shown in the closet shows that the characters are underpaid workers, that are doing un enjoyable jobs, due to a lack of education. It also show the audience that the majority of the workers that immigration are looking for are either cleaners or handymen.

When the thug like looking immigration knocks on the closet door you can see the anxious and worried atmosphere that circulates around the room. The shouting and panicked voices turn to hushed tones and the soundtrack becomes a little louder as somebody knocks on the door again.
As the immigration officer is shown on the clip again it is obvious that he has a huge importance as the main focus falls to him, and again he becomes the centre of the main shot. The camera also looks up at the immigration officer, showing that he has a higher power over the employees. He shows actions of being a cruel, heartless man that had done the same job a million times before, as he treats the worker rough, as if he isn't even human.
The dialogue in this clip again shows the workers all care for each other. "I'll sack him, just let him disappear." This shows a sincere action, to help her colleagues and she knows the troubles he will face when he arrives back to his own country.
As the workers start to clear their colleagues locker it shows the audience that he is gone and is never coming back. The soundtrack starts up again, but is slower and sad than it was before. It shows not the just emptiness of his locker, as they are removing his life he had in the UK, but also the empty place that will be left in the hotel now that he has gone.

As the man gets taken away by immigration the soundtrack stops , this being the first time when the sad, depressing music has stopped with in the clip.
The camera pans to the other characters who could have been taken away by the immigration officer. The camera shows close ups to certain characters as they show strained and pained expressions, with a hint of happiness and joy, the mixed feelings washing over them as they come to deal with the horrid task that had just taken place in front of them.
The camera continues to pan as it shows the workers that were just in an un safe position. It shows a medium shot of the workers having their lunch. It shows for the first time not as individuals, as they sit in different groups from the countries they are from.
It shows being silent or praying, or chatting with extreme laughter that echos and roars around the room. It shows the different languages that are under one roof and the different ranges of backgrounds, as there is subtitles shown as group stories are shown and heard in different languages.

Hotel Babylon Ethnicity Representation Essay

notes

When the man in the warehouse, the woman at the front desk, Ben- a black member of the hotel staff, the female manager and John Voyak (the head immigration officer) are introduced to the clip a medium long shot is used to establish and introduce the characters to the scene and then pan with the character as they walk or zoom into a close up which shows that each of these characters play a vital role in the clip.

The first impression that the audience is given of John Voyak is that he is confident, laid back and knows he has power over the Hotel, the ID card he shows to the blond woman shows that he is proving his job title so that he is not questioned. When the blond woman at the front desk asks Ben about the purple acquisition forms being taken down to housekeeping, the close up used on her face reveals the nod of her head and the look in her eyes to portray to the audience that it is code for the immigration officers searching the hotel premises and that the message needs to be sent down there. The way John Voyak is portrayed to look at Ben and then how he looks at the blond woman gives us an insight that he may be amused by the secret code being used as he knows what they are up to- as if he is one step ahead of all of them. 

This clip is shown to be set in a hotel that is furnished and presented to a high standard so most likely located in London due to the accents of both John Voyak and the blond woman having english accents.

The lighting is eerily bright in the foyer when the immigration officers enter which gives a sense of dismay to the scene however when Ben goes down into the office of female manager, the use of dim lighting is prominent to portray the atmosphere of the situation and continues down in the 'staff only' room. when the black immigrant worker hoovering in the hallway gets caught there is a use of harsh bright lighting which almost metaphorically portrays the harsh truth that they could not save everyone- even when the woman goes upstairs to negotiate his freedom the lighting foreshadows to the audience there is no hope in saving the man.

the immigration officers that enter the hotel foyer are dressed in suits however the man in the middle that leads is dressed in a suit but has a simple t-shirt on rather that a shirt and tie like the two men flanking on both sides of him; it gives him a laid- back appearance but tells the audience immediately that he is comfortable and used to the power that his job title entails him to possess- this in some way makes him presented more threatening than if he were in the full suit.

The woman at the front desk is dressed in complete white woman suit which could connote to the audience that she is put there to look innocent and unaware of the workings of the rest of the hotel and also there to distract the immigration officers for a bit longer whilst the desperate attempt at saving the workers happens below.

when the immigration officers enter into the hotel foyer they have prominence within the scene by the fact that the camera pans and follows them to the main desk. 

When the black hotel worker gets to the office of the woman every clip is quick and fast changing angles and zoom on the characters and action which helps with the audience understand how they are trapped within a time frame of two or three minutes to save everyone and cannot waste their time. 

the soundtrack is the same throughout but just either fades to more quiet or increases in volume to emphasise the drama and fast paced tension in the clip; it has a steady beat that would be said to 'keep the audience gripped and on the edge of their seats' but portrays the importance of the immigration agency team's power but also the urgency of the hotel staff to save anyone from being caught and the danger that one of the workers have been left in the hallway. There is an added sound effect that is added on top of the soundtrack to emphasise the power of the immigration officers but also the timid, helplessness of the workers. 

The soundtrack completely goes silent after the woman says 'abraham' when she opens the door to the man that tells her he has been caught. The only sound is the added pholi of the man struggling against the officers and the footsteps of the woman. 

When the female manager is emptying out the contents of abraham's locker there is a sad soundtrack that starts up; the two other workers that stand there watching were obviously close to his character and stand there watching- the soundtrack portraying their emotions but also look at her in a sorrowful way but also as if she were to blame but there is nothing they can do to change what happened.

The cantine tables are separated in to the different countries of which the workers were from; showing the segregation between the workers due to their home countries- the liveliness of all the tables other than the two black workers show that they are not fazed or affected by the day's events but the fact that the two black workers sit there praying before they eat show they are religious and a lot more civilised and grateful than the other workers but also that they might be praying for the well-being of abraham that was taken by the immigration officers.

Revision

Hotel Babylon Clip

The hotel Babylon clip shows how all the workers are treated as equal humans at the hotel. All the workers have an importance, even though some of the talent is hidden from their colleagues.

The props and costume in the clip show the staff that immigration are looking for are under paid workers.

With mop and buckets, and hovers as props, it shows that the workers are doing less enjoyable and dirty jobs. This could possibly be due to a lack of education.

The costume in the clip are overals, showing the audience that the majority of the staff are cleaners or handymen.

There are some staff at the beginning of the clip in the foyer. The audience will get the indication that these workers are legal and have more importance, due to them having a smart suited costume and immigration ignoring them as they pass through the hotel.

There was quite a bit of dialogue heard with in the clip.

"I wasn't always a cleaner." This shows that the worker had a higher powered job before he became a cleaner, possibly being a doctor. 

This could show the audience that he wanted to move to the UK to get a better life for himself. 

The other dialogue heard is a higher positioned employee talking to the immigration officer.

"I'll sack him, just let him disappear." This shows that all the hotel staff care for each other and don't care what country they come from. It shows they look at each other as an equal team.

The camera angles express the different emotions the characters are feeling when the immigration officers arrive at the hotel. 

The camera shows the characters are worried, as the camera moves at a fast and unsteady pace.

Also sadness, as the camera shows extreme close ups and close ups to show the characters expressions.

The camera is also panning to the different characters, showing them working.

This shows the audience that the characters have e better life in the UK,

Than they do in their own country. The immigration officer is always shown in a main shot, showing he has more pominance and importance than anyone else does in the hotel.

The soundtrack for the clip is pretty much   

Counstantly slow throughout the clip.

The soundtrack gets faster when it's showing the audience mystery or suspense.

For example when the immigration turns up to the hotel, the soundtrack is increased to a higher tone. Also when the workers are cleaning out their friends locker there's an element of sadness in the soundtrack to match with the mood.

There isn't any foley.

Climbing Down the Mountain Essay

We are introduced to the clip by the normal average teenage boy watching his brother sleeping; a monologue is being told over the top of the clip and we can tell this is from the teenage boy's perspective due to the establishing shot at the beginning of the clip where it uses a close/ medium shot to focus on the boy sitting against the wall; his facial expression is giving nothing away but his eyes gleam with a secret within them which is revealed through the monologue which expresses his dislike at having a disabled brother- he explains how we are given a structure and if that is mucked up we are left with 'a potato with eye tentacles' when he repeats this by linking it to his brother the clip changes to a close up of his brother's face enforcing his opinion that his brother is stupid- due to the characteristic differences the audience is immediately told that the brother is down syndrome. This scene is set in a kitchen with the family going about their everyday morning routine; it is a small kitchen that is usually associated with council houses due to the design of the cupboards and shape of the windows which can be shown that the family is an average working class family- this lets the audience know it is a normal family that could easily be someone's actual reality therefore making this story already relatable and realistic- this is also made significant by the 'normal' clothes they are wearing- jeans and a t-shirt. When the close up shot of his down syndrome brother is used a 'happy-go-lucky' soundtrack begins which could mean that it is metaphorically symbolising the disabled boy's perspective on life, that everything is happy and simple and does not see the bad things in life; however when the teenage boy walks in that is in stark contrast to the music playing in the background. the subject of weetabix is extremely average and almost pathetic but it can easily be a relatable topic in a normal household- this reinforces the realistic storyline. Nevertheless, this also emphasises how exceptions are made for the disabled child due to his condition and the teenage child is scolded for making a big deal out of it; this could also be interpreted as the fact that the parents prefer the disabled child as they have complete control over his life and what he does where the teenage boy is a free mind that can rebel and choose what he does and the parents don't have control over him for much longer. when the teenage boy is told of the normal routine for being responsible for his brother and taking him to school it is as if the teenage boy is being told a job title and the dad makes an excuse that he was working all night and that he just wants to eat his breakfast in peace so he cannot do it- the teenage boy is taken granted for his help in the household and the responsibility of looking after his disabled brother. The next shot is a long shot of the two brothers sitting at the bus stop; the dreary drab weather and council flats behind them give the realistic setting of somewhere in London. The brothers sit at opposite ends of the benches which presents a contrast between the two brothers; the monologue begins again by explaining how having a down syndrome brother means his life is repetitive and the holiday destinations are chosen due to the disabled brother's interest in the ice cream truck and play activities; it uses shots of past experiences to reinforce this for example a high angle shot is used on the disabled brother eating ice cream- the high angle shows that the brother has no power and the teenage boy in the tree has power over his brother in both body and mind. When it alternates back to the clip of them at the bus stop it shows in time steps of the disabled boy having a slim attention span and doing random things to keep himself amused but also people turning up at the bus stop in groups and how the disabled boy retreats closer to his brother for comfortability but shows how the people keep distance between themselves and the disabled boy showing that even though society say that disabled people are equally accepted they still judge and have a withdrawn attitude towards them. This is then cut to the teenage boy sitting in lesson drawing on the desk; this is introduced using a close up to show what he is doing; then a long shot is used using a perspective shot from the teacher scolding him by asking him a question about what she has just been teaching- he proves to her that he has been listening all the time by saying all the facts about the great fire of london- she is left shocked and speechless until the boy sitting in front of the teenage boy makes a point of the teacher being proven wrong- by his body language and his speech the audience can tell he has some form of disability which is most likely why the teacher then decides to victimise him so to reinforce her authority over the class by downgrading him saying when he is older all he will be capable of is working in some branch in Asda; she knows the boy will stay silent which is probably the reason for her picking on him- he does stay silent in the clip, his whole posture slumping back in the chair- this is emphasised by using a close up so that the audience empathises with him, showing that he feels uncomfortable with being made an example of in front of the whole class- by using this camerawork it makes the teacher the villain and the class the villain as well as they react positively to her victimising the disabled child. The clips are cut to make a sharp effect between the shots and make a distinction between the disabled children and the able bodied children. there is a use of match on action in the kitchen scene most likely to make it softer to fit in with the happy-go-lucky music and fit in with the disabled boy's perspective.

Disability essay.

The clip coming down the mountain is trying to show the difference between being "normal" and having a disability.

The characters costumes in the clip coming down the mountain are average teenagers clothing. The characters wear quite cheap looking clothing, possibly because the family don't have much money. The clothing is casual, with both teenagers wearing t-shirts and jeans. I think both of the teenagers are wearing the same sort of clothing to show the audience that underneath they're both the same, even though one will be looked at differently due to having a disability. 

The clip shows how the boy with the disability is shown as a victim. You can see that his older bother sort of looks on him as a burden, I can see this from his dialogue.

"I planned to kill him" this shows he doesn't care much for his brother.

"I need a poo."...."Go help your brother." This shows that the older son is needed to help and support his brother. You can see in the clip that he's not happy about it and is annoyed that his brother has a disability.

With in the clip there are different camera shots, to show the audience different things about the characters.

The is a close up shot at the beginning to show the boy sleeping. I think this shot was shown as a close up to show the audience he's different from his brother and also to show he's disabled.

There are also a few close up shots on the older brothers face to show annoyance.

Coming down the mountain showed a variety of different locations, including a bedroom, bus stop and school. Each different location explaining a bit more about both of the teenagers personalities. I felt the most important location in the clip was the holiday camp in Devon.

This showed the family had to return to the camp as things there were enjoyed being done over and over again. This showed the older brother as a hero, as he didn't moan like normal and just went along with what his brother enjoys.

Disability essay notes

Climbing down the mountain clip

Hero/ brave : boy - this is due to the fact the teacher most likely picked on him in class due to the fact he has a disabled brother and therefore downgraded by association (maybe) and the boy proves her wrong and that he is perfectly capable of listening to the teacher and learning the subject 

Victim : boy in class - he was picked on by teacher as a weaker victim and therefore put him down in front of the whole class to prove authority 

Ugly: brother - has an obvious disability due to characteristics

Down syndrome brother makes the boys life from his perspective the same thing over and over again, the same holidays, the same routine, him having to be a sort of young carer for his brother as his brother cannot be allowed to go anywhere by himself, his brother gets a lot of exceptions made for him due to his condition where the boy has to just accept it and move on even though it is annoying him hugely.

The disabled boy sitting in front of the boy in class makes a show that the boy proved to the teacher he was actually listening- from his speech and body language the audience can tell he has some sort of problem and the teacher scolds him on saying that he will work in a branch of Asda when he is older proving that he has some form of learning difficulty but by doing this the teacher retains her control over the class by picking on that kid. This emphasises how disabled children are not considered the same as 'normal' children are.

Camera

Close up on Down syndrome brother emphasising disability as it is characteristically obvious

Point of view shot looking at brother sleeping 

Medium long shot revealing kitchen scene and all family members eating breakfast- going about their morning routine

Lots of medium long shots to show scene before using close ups to make it more personal and empathetical 

Close up on boy and brother when boy is telling stupid story on how people kill pigs - shows how he thinks him stupid and gullible and takes fun out of him

Edit

Cut editing which is sharp between scenes but uses match on action on things like boy getting weetabix packet out of the cupboard but also mainly in that kitchen scene

Mise en scene

Clothes are jeans and tshirts- reflection of reality - normality

House is normal average working class size

Red bus shows it is set in the London district- relatable setting

Sound

Monologue at intervals of his thoughts on having a disabled brother, how exceptions are made and how he is let off of a lot of things due to condition

Happy go lucky music which is a contrast to the boys attitude which is fed up and annoyed - could represent his brother- sees everything in a happy way and doesn't see the bad things

4/3/14 Lesson Notes

Cross - media convergence
Producing technology across different platforms. Phone, take photos, watch films, listen to the radio.

Synergy
The 'strategy of synchronising and actively forging connections between directly related areas of entertainment. Things that work well together. (Outlet, DVD, game and CD)

Teenage Times
Apps (Iphone and Android)
Interent webpage
Social networking (Facebook, Twitter, Instagram)
YouTube
In shops
TV Channels