Notes

Mad men clip

Women are sexual objects

Peggy is there for the intelectual part of the job and not there to find a man and be sexually viewed

Not in the typical feminine hugging clothes- eats all food and does not diet which is not seen to be 'attractive'

The women are made to be inferior and have to make an impression on the men where the men are very much in power and do not have to try hard to get the women's attention

Women

-makeup

-figure hugging clothes

-hair in an updo to show neck

-show legs

-slim figure

-eating salads

Men

-suit

-hair slicked back

-cigar

-whiskey

Mirror scene

Men see everything where women are supposed to only know what the men tell them

Woman in red dress contradicts the stereotype as she has power over the men

'Salute that'-makes it seem that they respect the outward actions of the woman

Women appear to be 'in the shadow' of men- they are submissive and follow the actions and instructions of men

Man voice over is omniscient- god like>> knows everything

Makes men seem like they are all powerful and women are just there for men to control and use as they please

Very superior tone of voice- almost ironic towards the hierarchy of gender

Monarch of the glen 

Huge castle-old man-owns a lot of money-antique Beatle car 

Gloomy colours of castle, sky and car compared to the vibrant green of the grass

Old man is wearing expensive clothes

Man comes out house to greet man in cat-opens car door for man- quite close friends

Low angle camera shot from inside boot of car makes it seem like the men are powerful

'My beauty'-very appreciative of what is in the car

Malt is important to the men

Young man bursts into room>> centre of shot - light behind the man could mean he is pure and a carer to the men

Old man could be an alcoholic and young man is trying to help him-keep him safe from himself

Barrel of malt is worth a lot of money 

Men look guilty- young man has control over them as they stop what they are doing and listen to him when he say 'don't even think about it'

Young man is lord of the estate and he owns everything

Takes ownership of the malt-confiscates it from the old men

Man with grey hair thinks he has some power

Live in a smaller house-maybe an annex or bungalow

'Albert Einstein' -irony means that man in kilt is quite stupid

Rabbit hanging on wall means that they go hunting

Woman is the brains and a response to the man with grey hair- they're the ones that discuss the important matters

This family might work for the manor house or used to

Young man and woman are close to one another- woman believes in man and supports him

Blond woman is a teacher- village school

Young man is in a relationship with the blond woman - man is joking around- woman is a cute smile>> love 

Open community as he can walk into the classroom 

Asking woman for advice - equality within community

Man in red coat on hill

Music is cheery almost adventurous- shows he is free

Rural area

Young man giving out jobs to man with grey hair

Asking mother for help-obviously feels he can trust women

Sneaky musk shows the old man's mischievousness 

Sudden change in music shows he has been caught as well as the young man coming round the corner saying 'it's locked'>> he is aware of all actions in the manor