Decoding questions

Digital media technology continues to develop. How is this significant for media institutions and audiences?

- consumption

- subsidiary & multinational conglomerate, the big 3

- distribution & marketing

- exchange

- prosumers/ audiences 

"Global institutions dominate media production. These institutions sell their products and services to national audiences" to what extent do you agree with this statement?

- subsidiary & multinational conglomerate, the big 3

- distribution & exchange 

- cross promotion/ synergy

- prosumers

- vertical and horizontal integration

"Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practises" to what extent would you agree with this statement?

- distribution & marketing 

- audiences/ prosumers 

- production

- convergence 

- creating a relationship with the audience

- consumption

Discuss the issues raised by media ownership in the production and exchange of texts.

- Production 

- exchange 

- multinational conglomerate, the big 3