Music industry

Red- Parts that are incorrect

Pink- Parts I have added

Global instritions dominate media product. These instritions sell their products to national audiences.

Institions sell their artists to global audiences, to gain more success for the artist and profit themselves. They can do this by being horizontal and vertically intergrated.

Instritions are allowing artists to have global success by using visuilsation, for example music videos, websites and merchandise to put them on the market. By instritions doing this it gives the audience that the artist has gained/ collected more power and control. Record labels want to make their artists global as it gains them profit.

One Direction have big global success. As their record label, SYCO is part of the big three majors, its allowed them to have success with national audiences. As One Direction started out on the X Factor they would have already had success before they had released any music. This is because the UK audience already know who they are from watching the TV show for multiple weeks. Also audiences outisde the UK would be able to see One Direction through the X Factor website. This would have given audiences an idea of who they are, meaning their record label, SYCO would'nt lose any profit.
By One Direction using their image and music videos to gain their audiences. By SYCO using visualisation it made One Direction the biggest selling artist of 2013.


Indie artists don't have much global success, this is probably because they don't get much promotion (on TV/radio) than an artist who is signed to a major record label would.
Artic Monkeys are signed to a indie label based in London called Domino. Artic Monkeys are only played on two radio stations in the UK, and from doing research don't have hardly any audiences around the globe.
Artic Monkeys are signed to a indie label based in London called Domino, which started in 1993.The Artic Monkeys are a band who have a wide age range of audience. Artists who are signed to indie labels, could find it hard to gain propularity and global success due to the lack of promotion and marketing. The Artic Monkeys are a pretty big success for an indie band. They have a high amount of success with their last album selling 650,000 copies in the UK, two number ones (with 'When the sun goes down' and 'I bet you look good on the dance floor.' The Artic Monkeys also played at the opening of the London Olympics in 2012. Another popular inide artist is Adele, who was the biggest selling artist of 2012. This shows thats it's not always artists who are signed by a major who have global success.

Prosumers do have global success eventhough they don't have a major instition behind them.
I think that peosumers gain global success because they don't care about if they are making any money, they only care for their love of music.
Prosumers use the internet to get success. For example The Vamps started out on YouTube creating covers, by them showing their love for music they gained an audience. With in less than a year they are travelling all around the world, gaining global success.

Beck creates music to give to other artists. Beck would need to know feedback from national audiences, so that he could help give artists global success.
Because he does'nt have a record label to help him, it'd be hard for him to gain global success.

I think for an artist to have global success they need to be signed by a major institution. One Direction have major global success, and were also the biggest selling artists of last year and have just started a world tour, which is gaining their record label and themselves profit.
I think its hard for others to get global success as they don't have horizontal and vertical intergration that they need.