Notes

Digital music technology

GarageBand - Production - prosumers - recycle 

Youtube - Exchange - audience gives feedback

Spotify - free - exchange 

Last fm - 

Soundcloud - prosumers create music and put it on there - free advertising - Distribution 

iTunes - have to buy music - distribution 

Institution - record labels

Sony - major - multinational 

Ministry of sound - independent - niche audience 

Prosumers - audience - more involved 

Beck - DIY - writes music and let's audience interpret it and make the song - has a relationship with the audience 

Marketing 

Distibution 

Ownership 

Production

Exchange

Essay requires you to study PDE and compare it across the four case studies 

Global institutions dominate media production. These institutions sell their products and services to national audiences. To what extent do you agree.

- multinational

- vertically and horizontally integrated

- Sony film, Sony record label

- one direction case study

- the big 3 - Sony, universal, warner

- ownership- the idea of owning all companies to become vertically and horizontally integrated

- synergy - promotes music across media e.g. Film, tv etc. 

- distribution

- conglomerate

NEED TO KNOW TERMINOLOGY

Prosumers mash up music - advertises

Visualisation- style over substance - image over music

Participatory audience/ relationship - audience give feedback through youtube, spotify, soundcloud, tv shows like X factor 

Purity/ devaluing music - blander and staler or diverse and exciting