Easter Homework

Domino

Domino are an independent record company that are based in London.

Some of the artist that domino promote are Alex Turner, Hot Chip, Arctic Monkeys.

From looking at the list of artists that domino produce are quite un known, but there are some successful artist including the arctic monkeys that domino have produced.

Exchange

Domino market their artists through YouTube, and social networking sites. By the artist putting their music onto YouTube it will allow them to be seen by a wide audience. 

Distribution 

If the artist becomes popular through putting their music on social networking sites, and YouTube. By the artist becoming popular it will give them the access to have their own CD's and putting their songs onto iTunes.

Marketing 

The artists aren't marketed in a formulated way. The artists are individual and appeal to a mature audience. The music in which the artists produce is very indie.

The only major artist that domino has really produced is the Arctic Monkey, through looking at the Radio 1 playlist, the last time the Artic Monkeys had air time was over a month ago. The other artists that domino produced were not mentioned on the playlist.

The radio stations in which artists from the domino record company are played include, radio one, radio six, and absolute radio.

The only major artist that Domino has produced is really the Arctic Monkeys, not many TV stations support the group by playing their music videos. MTV support Domino's artists.

YouTube will live stream the artists music, also the domino websites live streams their artists concerts and music.

Arctic Monkeys

The Arctic Monkeys have 724,231 subscribers on YouTube, with their video 'Do I wanna know' being their highest viewed video, with the video having 53,892,598 views. 

Itunes gives similar artists for fans of the Arctic Monkeys to listen to.

These artists include:

• The killers
• The Strokes 
• Kaiser Chiefs 
• The Kooks 
• Razor light
• Kings of Leon

Arctic Monkeys are Dominos leading artist. As the Arctic Monkeys are rather popular and famous, meaning they appear at festivals in the UK over the summer.

Some of these festivals include:

• Reading 
• Leeds
• Glastonbury

Domino 

Domino is an independent record label that is based in the UK that was founded in 1993. As Domino and indie record labels became more popular the record label then branched out to the US, Germany and France. Domino have a large amount of staff members, with the record label having over 50 artists and having near to a 100 former artists.

Production

The record company does produce CD's, some of the artists do also have vinyls, but these are made as limited edition merchandise.

Domino do own a recording studio.

The label does produce merchandise, for example tour programmes, t-shirts. These products can be bought either through the artists website and/or at concerts.

Marketing

The label uses social networking sites to promote their artists.

The record label have a YouTube channel were their artists new music videos, upcoming news and interviews are shown to fans.

For bigger artists like the Arctic monkeys, there is some TV coverage. Even though the band do have some TV coverage, it isn't to the same amount as somebody who is signed to a major would get.

 

Distribution and Exchange 

HMV, and other retailers stock CD's of the artists that Domino own.

Some of the artists music is also on iTunes.