Task

Production- on X factor the reality show acted as a business plan for example the funding of one direction came through the income the X factor recieved. The more votes the act got the longer they stayed on the show allowing them to produce the formation of one direction as the weeks went on.

Distribution and marketing- one direction created audience awareness during the Xfactor which created an audience for their duration and after the show 

Exchange- it is given in audience feedback when the unpopular artists are voted off the show which shows to sony and SYCO what is popular amongst the audience and which artists are going to sell popularly and globally on a large scale.

Convergence

Ownership/ back catalogue- one direction used songs from the back catalogue of capital and warner bros back catalogues however Xfactor usually uses songs from Sony's back catalogue. The reason they did this was so they knew what songs are popular and what songs are worth rereleasing.

Visualisation- audiences want something to watch nowadays meaning music videos are a big factor of selling the artist e.g. One direction have videos showing the band off for the teenage girl audience that are the fan base for their band.

Participatory culture- one direction were on the show Xfactor which let the audiences vote for their favourite artists- meaning that the fanbase for one direction voted to keep them on the show and the leg of votes they received throughout the show determined their success within the show and the future.

Creating a relationship with the audience- on the X factor one direction recorded video diaries every week that kept the fans up to date with their progress, feelings and experiences which they continued through their tours so they could continually interact with their fans- the fans are able to put comments and questions under their videos for the boys to reply to in their next entry.

Synergy- SYCO is a joint venture between Simon Cowell and Sony who focus on the production of music, tv and film- e.g. A good example of synergy would be one direction; their music is marketed through X factor and they have released their own film which is all done through SYCO- there is no cost when producing different types of media as they are all linked together.

Devaluing music- It is the idea that certain musicians and music created can create a negative image on music as a whole. This can devalue music and make it less appealing to other people as it shows music to be devalued. This can be done by using auto tune and creating music that has no true meaning. One direction can have this negative effect on some people who they don't appeal to. This is because one direction is aimed at young teenage girls to provide a large profit. Whereas many people see one direction as people in it for the money

Soundscape- It is a sound or combination of sounds that forms or arises from an immersive environment

Push vs pull- Simon Cowell owns X factor so uses Sony's back catalogue to recycle songs through the performers; due to the fact that Sony own the rights to the songs means they so not to pay and buy the rights to the song. When the older generation hear the songs being played on Xfactor it gives them a nostalgic feeling reminding them of youth and that means they will go and buy the original version of the song which brings the popularity of the song back around.

Record cos vs audience - they make the show interactive so the audience can call in each week to keep their favourite act on the show, generating more money for the record company, Sony meaning they can keep on going with keeping the music alive for the audience 

Vertical integration

Horizontal integration

Global vs niche audience- global better known as the mainstream audience includes music from artists such as Rihanna, example, one direction which is because they have the record label behind them that allow them to appeal to a mass audience- Sony relate the mainstream music to their show X factor where they are able to be told by the audience what they consider as normal and what image and music they want. Niche audiences are small audiences that prefer the culture of the music or the story it tells which include artists such as London grammar, linkin park and train.

Blurring of PDE- the fact that one direction was on a tv show that was advertised for the whole of the nation to receive, the audience were presented with the production of the band, which therefore created the audience awareness of the band and an exhibition for the viewers at home, which means not only involving the act of production throughout the formation process but also parts of distribution and exchange which means PDE was blurred.