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To what extent does digital distribution affect the marketing and consumption of media products in the marketing and consumption of media products in the media area you have studied.

By the use of digital distribution it allows easier access to music for the audience to have access to the artist through social medias, such as YouTube and the artists website.

With the audience having access to the artist through social media, I belive this is how artist have gained global success. For example One Direction were the biggest selling artists of last year, with most of their success being out of the UK. Digital media would of been the way that the audience outside of the UK would of accessed the band, because of this One Direction would of needed to have good visuals. So good music videos, so there the wider audiences would get an understanding of who they are. Also the band would need to have a good website. By them having a website this would allow fans to buy One Directions music and merchandise. Digital distribution is also positive thing for One Directions record label, SYCO, by the band being online it gives them profit, because fans like to invest in the 'One Direction brand'.

Digital distribution also helps indie artists. Adele is signed to an indie record label, to show her talent she used digital distribution, by doing this it made her the biggest selling artist of 2012. Digital distribution is a great way for indie artists to get themselves seen. As they dont get promotion from TV companies or radio, it allows them to promote to their fans through their website, as it allows their fans to have access to their music.

Another example of somebody who has used digital distribution is Justin Bieber. He started his career by showing his talent on YouTube, this showed him using digital media. He was later signed by a major. By Justin showing his music through YouTube it gave his audience access to him before he was signed.

Madeon is a really big example of somebody who has used digital distribution to give his fans access to his music and videos. Madeon has huge success on YouTube, espically with his mashup pop culture. Madeon used digital media not only to give his fans access to him, but also to get feedback. Because Madeon creates mash ups he needs to get feedback so he can create mash ups that not only his fans enjoy, but also others that could add to his audience.

Beck is somebody who would also use digital distribution. As he does'nt use the music he creates, he needs to know marketing so he knows what sells well.

I think that digital distribution is a positive thing. I think this because it allows the artist to know what sort of target they are marketing to.
Also it allows the audience to have access to the artist through websites and YouTube, I this is positive as it gives the artist feedback. Digital distribution also gains the record label profit.