Beck on how it's a small audience.
To make a popular artist it need to be for a niche market.
Marketing is visual, needs to have style.
Also needs to be good music, has to have a balance.
Adele for an independent artist.
Exchange feedback for customers.
One direction case study, major labels have to use it. One direction more about image than music.
An artist needs to have a good visualisation and well promoted to be advertise in the niche and global market. But it also depends on the music, as an audience want good quality music, so there needs to be balance. One direction case study, the major uses the
Effects the majors, as they have to do what the audience wants so they aren't effected like emi.
The record label needs to build a realationship.
Global industries dominant the media production.
Multinational, the big three.
Audience agree with the artists
Sony agree- vertical and horizontal intergration.
Audience dominant the music industry, decided on what they like. Indies have become more popular as they are building a relationship with the artist. Meaning the majors have to listen to the audience.
Success media product depends on the artist.
How you sell and look is more important to the audience.
Doesn't matter on the sound, more on the visualisation.
X factor, a format that is produced to see what the audience likes (genre, clothing)
Audience have power.
You need to have an image
Always been about image
Digital media changes PDE for both major and independent.
The internet allows the artist to be global and have success. YouTube, soundcloud allows un known artists to get there music into the industry.
But it can ruin artists and record labels. By the use of illegal download, no profit is made, which means sells would go down. Not selling because no one is buying.
No one is buying music apart from the hardcore fanbase and niche audiences. Majors are normally global, but indies are becoming global through the use of internet. (Adele, signed to indie, excel, biggest artist of 2012)
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