Notes

To what extent do u agree?

People not paying for music - Music has no risks- devalues music as it is all image

EMI shut down because it did not connect with audience 

Sony's audience is involved through X factor 

Democratic

Illusion of choice- X factor - 

Indies have a community due to niche size 

Have to have an image- always had to have an image 

Beck doesn't have an image- prosumers are constructing an image for his songs not him

Beck targets globally as he brings in all genres over the world to interpret his music.

Independent labels is global as there are artists that belong to those labels that are known worldwide 

To what extent does digital media distribution affect the marketing and consumption of media products in the media area you have studied?

digital music distribution has had both a positive and negative affect on the marketing and consumption of music in the music industry.